Right now, things are different. Google has openly declared its inkling for mobile and native applications. Along with this massive change, 2016 had ushered in VR and AR. It became a mainstream event with the launch of the Pokémon game for Android users. If you have a company that sells domestic products, you will want to tap into the entire potential market in and the rest of the world. You cannot expect all your customers just to use Android or iOS. Your consumer base will be a mishmash of Apple users, Android users, Windows patrons and (rarely but some) Blackberry users.